Perception 1, Reality 2

“Business confidence is falling but at a less alarming rate than previously, according to the latest global business barometer, a quarterly survey of more than 1,000 executives conducted for The Economist by the Economist Intelligence Unit, its sister company. The overall confidence index, which measures the balance of bosses who think business will pick up over those who expect it to worsen, was still fairly negative. Yet most industries saw only a small decline in confidence, and the mood of executives in entertainment, media and publishing, and in health care has lifted a little. North and Latin America were the only regions to see an overall improvement in executive mood in the past three months.”

(“Global business barometer.” The Economist: July 26, 2008. pg. 53)

UNDERSTANDING that perception is reality, then what is the reality of our perceptions?

(check out tomorrow's posting for more... )